Campaign Strategy Press Conferences News & Product Releases Release Optimization & Distribution Web/E-Mail Distribution & Tracking Event Planning & Coordination Advertorial Submissions Articles & Case Studies Blog Strategy Tracking & Analysis Tradeshow Support • Show Strategy & Management • Exhibit Design • Direct-Mail Promotion • Public Relations/Publicity Support • E-Mail Blasts

Within any marketing plan, a public relations component is an efficient and effective means of communicating with critical audiences. A regular program of press releases and other publicity efforts can put important messages before audiences in key markets that might otherwise be out of reach, delivering good visibility returns and brand reinforcement for relatively modest investments.

Beyond the written word, Klunk & Millan’s vast experience with an array of clients enables us to provide each of them with innovative publicity concepts designed to spark the imagination of any number of audiences. What does it take to visibly promote a new product or service (or new identity)? How can you get a variety of media outlets to pay attention to what’s happening within your organization? How can you ensure a high attendance rate at your next company event? Klunk & Millan has the answers.

press release program
In order to maximize PR results and serve key audiences in all desired markets, an effective press release program should involve regular releases sent to a carefully compiled list of publications. Klunk & Millan develops such lists with special attention to online media outlets, which have assumed an increasing impact in recent years. Klunk & Millan also utilizes targeted tracking programs that enable us to determine where and when your releases are published.

editorial features
Upon assignment, Klunk & Millan contacts the editors of relevant publications to discuss opportunities for editorial features. When interest is shown, we contact customers for necessary information; write stories of appropriate content, tone, and length; submit the stories to clients for pre-publication approval; file the stories with editors for publication; and follow up until the pieces appear in print. These stories are offered to editors as exclusives.

profile features
Klunk & Millan can also contact appropriate newspapers and business journals to discuss the possibility of feature-length profiles. Where interest is shown, we will arrange contacts between reporters and appropriate company personnel. The best bets for these types of features are business publications, but possibilities also exist among daily and weekly newspapers.

event support
Klunk & Millan can support your event presence in a number of ways, including pre-show and at-show press contacts, personal representation by our staff, press kit preparation and distribution, special events planning and execution, and research and contact for speaking arrangements.